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Attract Customers this Black Friday - Here's How

November 09, 2021 • Estimated Reading Time: 7 minutes

This year Black Friday falls on 26 November 2021. Have you decided yet if your business will run Black Friday specials? Some of the Benefits of Black Friday for Small Businesses:

  • Increases your traffic (online and offline), as well as sales by offering discounts on products and running an awareness campaign.

  • An opportunity to get rid of old stock - you can, for example, bundle products for added value.

  • Draw new customers by running a marketing campaign - including making use of related hashtags on social media.

In this week’s newsletter:- How to Discount Your Products or Services

- Free Webinar: How to Set Up WhatsApp for your Small Business- Download: Tech Buyer's Guide (it's free)- Get 50% OFF the Serv yearly Premium Plan

Have a great, productive week ahead!

Here's What to Look Forward to for the Rest of 2021 ... 

Upcoming Guides to help you make the most of the next 2 months:

  • Black Friday: How to take advantage of Black Friday as a small business. 

  • How to Prepare for Your Best Festive Season Yet.

  • New Year’s prep: How to plan your first quarter of 2022.

If you want info on any other topic or there’s something you want us to talk about in the weekly newsletter, email us at [email protected]

***You’re invited to attend our free webinar: WhatsApp for Business on 25th November at 11 am ***

Here are 5 benefits of WhatsApp Business to grow your SME:

  1. Create a Business Profile: Customers can quickly view your business details such as your website, location, email address, and business description.

  2. Enhance your customer experience with quick turnarounds: You can save and re-use messages that your customers are asking frequently.

  3. Automated Messages: This saves you time and ensures your customers feel as though they are receiving personal attention.

  4. Labels: Arrange your contacts and chats to segment your customers. This will help you sort messages by urgency and recognize returning customers.

  5. Display your services using the catalogue feature: Use this feature strategically to highlight your new arrivals or promotions

READ MORE: Benefits of WhatsApp Business for your SMERegister today for a FREE webinar on how to set up WhatsApp for your Small Business.

In 60 minutes, we will show you how to navigate the available WhatsApp for Business tools to help you automate, sort, and quickly respond to messages. Plus, you can ask us any questions you have regarding WhatsApp and how to promote your services. Date: 25 November time: 11h00 – 12h00

“Tech is daunting! I don’t know how to choose one!”“I don’t understand all these tech solutions!”“Tech is expensive!”“My business can survive without tech!”If you have said any of the above statements, then SME South Africa’s Tech Buyer's Guide is definitely for YOU! Download the tech guide today and find out how easy and fun tech can be.

  • Finding it daunting and intimidating? -  Read how to choose the right software for your business

  • Don’t understand all these tech solutions? - Read our short and easy-to-understand description and the benefits of each product

  • Not sure which tech solution to choose? - Read our Top 5 Recommendations for a head start!

Download your FREE copy now and become an instant Tech Wiz!

Advice on How to Discount Your Products or Services

  • Bundle your products – Creating bundles of your products is a great way to drive sales.

  • Create a value-add – It's a way to keep your normal pricing but you can sweeten the deal by throwing something in with the sale.

  • Early bird giveaways – Get people excited, as well as draw the attention of new customers.

  • Segmented offers – Create different messaging for a product or service, it is a way to speak to your customers differently.

MORE  Black Friday TIPS: Generate Awareness Early

  • Build anticipation early (but not too early) – Don’t wait until the week before Black Friday to start promoting your offer.

  • Offer gift guides – suggest gifts that customers can buy for their loved ones or colleagues, do this through a flyer or online guide.

  • Promote a Flash Sale or Hourly Deals to increase transactional ratings. You can sell your products or services from an online store, check out Top Brands for E-commerce Website Builders, and see this review.

  • Create a social media campaign – Post hints and teasers of your offer on social media starting 10-14 days out from Black Friday.

  • Send Email Marketing Campaign – Make sure to contact your current and past customers. For a list of Top Brands that Offer Email Marketing Services, see this review.

ALSO READ: Give your customers multiple ways to pay you - Find the Top POS Systems for Small Businesses 

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