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Be Your Own Marketing Hero
*** Marketing Quick Wins to Boost Your Business ***
What you can work on and start implementing in 3 months or less. - Do an audit of where your customers are spending time online. Is it Facebook, Instagram or Twitter, are they searching for answers on Google, in their inboxes? Tip: look where you already get the most engagement or ask existing customers how they found out about you. Follow this up by putting together the top 5 key messages that you want to communicate to your customers this year. Once you know who you are dealing with and where to invest your efforts, whatever doesn't fit - stop doing it. Need ideas? Start here:
- Update 1 digital skill set. Commit to spending the next 12 weeks doing a short course on any of the digital marketing disciplines. Whether social media, email marketing, web copywriting, or SEO, there are so many to choose from. It’s not about becoming an expert but gaining enough familiarity to start making smart marketing decisions. ** Consult our Comprehensive List of Free or Cheap Online Courses for Small Business Owners **- Create just 1 custom offer. Personalised marketing has long been a trend, and involves tailoring your marketing based on customer data you've collected. Sounds complicated but it doesn’t have to be if you keep your implementation simple.If you have an e-commerce website, start to upsell and cross-sell products during checkout depending on what the customer has shown interest in. Businesses without an e-commerce website can also take advantage of this by upselling related services/products during the offline sales process.
Tip: If you are looking to invest in an e-commerce website - We compare some of South Africa’s best E-commerce website builders. Get info on pricing, features and how to choose the most suitable product for your small business.
The following content is sponsored by Sage
Is your business ready for tax year-end?
A new year is typically a stressful start for many small to medium-sized enterprises (SMEs).
This year’s crunch-time stress is caused by complexities related to the COVID-19 pandemic and the recent spate of changes made to payroll legislation.
To remain compliant, business owners (or their payroll and HR function, if they have one) must stay up to date on how legislative changes impact their tax year-end processes.
These four tips will help protect your business from costly fines and possible litigation:
Consider outsourcing
Keep employees engaged and informed
Adopt a self-service platform for employees
Implement automation
For more information read: How to get your business ready for tax year-end
But if you want to save time and be on the right side of the law, Cloud-based, automated HR and payroll software is the game-changer you need.
Built from the ground up for specific business needs, it eliminates errors from manual data entry, syncs with local legislation, and updates in line with changing regulatory requirements.
... More Marketing Ideas to Try
1. 12 (Mostly Free) Marketing Strategies That Won’t Break The Bank Ideas include:
Collaborating with other entrepreneurs
Making your business easy to find on Google
Consider old-school marketing tactics
2. Where to Start When Implementing an Email Marketing Strategy Steps for business owners wanting to launch email marketing campaigns.
Running a Business in SA Can Be Tough - Equip Yourself with the Right Information
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