DIY Business Tips + 10 Day Biz Challenge

Marketing is one of the best ways to grow your sales and maintain strong relationships with your customers.

Do you have an email list? If not, here’s why you should invest in email marketing.... In a recent survey, we ran with the SME South Africa email subscribers - the majority (68%) of you said that you like to be marketed on email. If you still need proof, here are some stats from Hubspot. - 80% of business professionals believe that email marketing increases customer retention.- 40 per cent of B2B marketers say email newsletters are most critical to their content marketing success.- 59% of respondents say marketing emails influence their purchase decisions. In this newsletter, we show you how to build your email database for your customers PLUS Other Free Marketing Strategies

ARE YOU FOLLOWING OUR Back-to-Basics Business Challenge? CHECK OUT WEEK 2 BELOW! #2WeekBizReset

Stay safe and healthy.

                     Winter is here, don’t overindulge! Be energy-smart!

LESSON OF THE WEEK

“Financial goals help entrepreneurs gain clarity on where they want to go.” – Precious Mvulane

READ: How To Set Financial Goals For Your Business

The following post is sponsored by Visa.

Do you want to get more sales online? Do you want to learn how to get your business online? If you said “yes” to

ny of these questions, you should visit the Visa Small Business Hub. A recent report by Visa revealed that 64% of consumers surveyed say that COVID-19 has led to their first online grocery purchase.

The Visa Small Business Hub merchant platform provides tools and information on how to start, run and grow small businesses.

NEW - IT'S WEEK 2 of the SME South Africa 2-Week Business Reset Challenge (Day 6 - 10)!!!

Last week we launched the SME South Africa Two Week Business Reset. The challenge continues this week with practical advice you can use to advance your business – from big lessons, you should be learning from your competitors to something as simple as following up with your clients.

We want you to take some time to PAUSE, TAKE STOCK and PLAN for the rest of 2020. As we prepare for the new normal – let’s go back to basics!

Get daily #TwoWeekBizReset prompts on INSTAGRAM and TWITTER and learn about:- Improving your pitching skills- How to use your competition to your advantage- Get tips from a Sales Coach

Join the SME South Africa Back to Basics Challenge #2WeekBizReset (Week 2)

Missed out on Week 1? Find it HERE 

IT'S MARKETING WEEK!: 12 (Mostly Free) Marketing Strategies That Won’t Break the Bank

Email Marketing 101

Here’s How to Get People to Sign Up

- Create an opt-in form. An essential question your opt-in copy should answer is the “What’s in it for me?” question.- Clearly describe the offer (in your opt-in) - people will want to know what they are getting in exchange for their emails.- Consider adding social proof like “join over 20,000 peers”.- Include a Powerful Call-to-ActionREAD FULL STORY HERE

Must Do’s for Email Marketing

- Never send unsolicited mail- Consider a double subscription process- Include an unsubscribe link- Design for preview panes- Track and measure your campaigns

GET THE FULL STORY HERE

ALSO READ: Be Your Marketing Genius – We Show You How

YOU CAN NOW ADVERTISE YOUR BUSINESS ON OUR FORUM EVERY MONDAY!

We have launched our new weekly thread, Marketing Mondays where you can share:- The name of your business- Your product/service offering- And where people can find you

Start marketing your business here

You can also follow us on our social media platforms or join our community on our SME SA Forum - it's free to sign up.