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Exploring Tourism Business Opportunities for SMEs

Are you seeking new business ideas in tourism? This edition highlights exciting opportunities for small and medium-sized businesses in cultural heritage tourism in South Africa, along with 10 key steps to starting a successful tourism venture. If you missed our recent webinar on profitable side hustles, watch the recording for essential insights. Whether you are looking to grow your business or start fresh, you will find valuable tips here.

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South Africa is a melting pot of culture and heritage. With its twelve official languages and cultures such as Zulu, Xhosa, Tswana, Afrikaans, and Sotho, the country is the best place to get a taste of everything. Outside of the diverse culture, South Africa has a growing tourism sector, and its best asset is cultural heritage tourism.

Cultural heritage tourism is when people travel to experience authentic activities and stories of those people living centuries ago. These tourist travels include experiencing historically significant foods, clothing, and activities, as well as looking at historic artifacts.

The small to medium-sized enterprises (SMEs) in the South African tourism industry. account for about 60% of employment. This highlights the importance of small businesses in not just the country, but especially the tourism sector.

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Missed our recent webinar on "How to Start a Profitable Side Hustle Without Risking Everything?" Or perhaps you want to revisit the key takeaways? We've got you covered!

In this informative session, we delved into the world of side hustle, providing actionable advice on:

  • Identifying profitable side hustle ideas that align with your passions and skills.

  • Effectively launching and growing your side hustle.

  • Managing your time and resources efficiently.

  • Minimising risks and maximising rewards in your entrepreneurial journey.

Ready to take the next step? Book a consultation with Willem Gous, our expert side hustle coach. Willem can provide personalised guidance, help you identify your unique opportunities, and create a tailored strategy to achieve your side hustle goals.

We would love to hear from you!

This short survey is part of an M.Sc research project on FINANCIAL LITERACY IN SMALL BUSINESSES. Your feedback is crucial to understanding South African entrepreneurs' financial skills and any challenges you face in growing your business.

All responses are confidential and used for educational purposes only.

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Which area of tourism do you believe offers the most potential for SMEs in South Africa?

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