When it comes to customer acquisition, most small businesses focus on email marketing services, paid ad campaigns, and SEO. While these are all effective strategies, social media is also an excellent place to acquire new customers.

No matter what kind of business you run, you will be able to find your customers on social media. As long as you understand your target audience and use the right strategies, your social media channels can help you bring in a lot of new customers and revenue.

Here are some of the best tips and tactics for using social media for customer acquisition:

• Use the right channels 

• Create compelling content 

• Promote user-generated content 

• Partner with other brands 

For a detailed guide and more tips read our customer acquisition through social media guide here 👇

Start Building Relationships and Get that Sale  

Once you have established reliable relationships with your existing clients, opportunities to resell, upsell and cross-sell will emerge, as a result there might not even be a need to allocate an comprehensive budget to advertising because of the relationships you’ve built with your existing customers. 

Consider this: Relationships come first – customers don’t care how much you know until they know how much you care; do not be quick to sell.

Your biggest salespeople are your customers. People do business with people they know and trust, and mostly with people they like. If your customers realise that you care about them, they are more likely to refer other potential customers to use your services.

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Follow-Ups Should Be Part of Your Sales Strategy

You’ve had a fruitful series of phone calls, email exchanges and meetings with a potential client, and it seems as if they’re ready to head back to the office, read your professionally-done business proposal and sign your contract. Now, you just have to wait for the business to come in.

But hold on a minute – your work on this sale isn’t done yet. As the adage goes, “Don’t count your chickens before they hatch”. Any seasoned sales pro knows that “the fortune is in the follow-up”.

This sales strategy may be the most important element of closing the deal.

Here are the key reasons why making follow-ups a sales strategy can ultimately boost your close rate: 

1. Builds trust with your prospects or clients 

2. You can earn more business  

3. It makes you better at your job 

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To remain competitive in the short and long term, small businesses should be using the very best technology tools available at their disposal.

Download the SME South Africa Technology White Paper to learn:

• The reasons South African business owners are not making use of technology at the levels they should.

• The tech benefits that small business owners are missing out on such as access to new markets, reduction in business costs, and improved efficiency and competitiveness.

• How technology brands should be talking to small business owners and the role of entrepreneurship ecosystem stakeholders in increasing technology use.