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How to Use a Website to Sell Sell Sell!
One of the things the pandemic and the lockdown have taught us is that being online is important for ALL businesses. So, this week we’re talking about how you can maximise your website to bring sales into your business.
Tshepiso Phaho, the founder and CEO of The Canvas, wrote about how to create a powerful website that can help sell your brand. She says the simplest things, like whether you have your contact details prominently displayed, can determine if a customer buys from you. Questions she recommends business owners ask themselves are:- Who are these “people” that you are meant to be designing for?- What are your objectives? Are you looking to generate leads or sales or just brand awareness?- Are my call-to-actions easy to find and persuasive?
In this week’s newsletter:
- How to get the most out of your business website
- We are giving our Thought Leaders the platform - see what they have to say.
Stay safe and healthy.
Quote of the week
“The hardest thing about being an entrepreneur is carrying all the decisions by yourself.” - Lisa LinfieldREAD: Entrepreneurs! Know When to Ask For Help
Use Your Website Effectively - Here's How:
How to build a website everyone will love in 5 easy steps- Learn about customer-focused SEO techniques that SMEs should implement including strategies like providing quality content and becoming a thought leader.
- Find out what the five of the biggest fears that shoppers have when they first start shopping with someone new and get the simple steps you can implement to overcome these fears. How To Use Data To Attract Visitors to Your Company Website
- Learn about using Google Analytics data, Google search trends, Google paid search data, links, social metrics, social shares, popular hashtags, and creating high-performance content. SEO – Here’s How to Keep Your Business Website Alive
- Learn about why SEO is important including what the pillars of SEO are and how to build authority.
NEW THIS WEEK ...
- Learn from a Business Coach about how to communicate a strong brand story.
- Find out what ways small businesses can use digital channels and engagements to help steer a way through the ongoing pandemic.
- Get the four steps to obtain, craft and use valuable customer feedback.
- Filum Ho, CEO of Autoboys, an up-and-coming automotive glass and parts company, shares the business lessons he’s learned during the lockdown and his advice to other businesses on how best to ride through this storm.
Tourism Month is Ending But Let's Continue Supporting Our Tourism SMEs!!
What are you doing to support your local tourism SME?
Let us help you do your part and find your next travel destination. Check out our list of 30 tourism SMEs across all 9 provinces.
MORE TOURISM ARTICLES- What To Know About Getting Your Accommodation Business Graded- Tourism Entrepreneurs Are Using Airbnb Experiences
IMPORTANT WEBSITE UPDATE!!
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