Black Friday, although an American shopping tradition, gets bigger every year in South Africa. In just a few years, it has disrupted sales trends and patterns, changed consumer shopping habits, and forced businesses to rethink their year-end sales strategies and processes.

Black Friday is an opportunity for small businesses to win customers for life. The reality is, that few small businesses can match the inventory levels, buying power, or budgets of bigger businesses. Rather than trying to keep up, they should view Black Friday as an opportunity to attract new customers, delight existing ones, and focus on creating exceptional experiences. Implementing alternate strategies can help your business benefit from Black Friday and uncover opportunities to provide a seamless customer experience, from browsing, through ordering, tracking, purchasing, and after-sales service.

Here are some questions you can answer to prepare your small business for the big day  👇

New This Week (21 November 2022)  

• The Negative Impact of Crime on Business

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• How to Start a Logistics Company in South Africa

Let's Talk All Things Business Investors

Africa’s investment landscape for entrepreneurs is slowly changing as more risk-averse venture capital flows into the continent. Today sources for investment capital for African businesses are growing beyond family and government funding. Read more... 

A no is not forever, it just means not now – this is one of the pitching secrets entrepreneur and public speaker Sajen Thathiah shares with South African entrepreneurs. Read more... 

I cannot over-emphasise how important it is to do proper research before searching for and approaching investors for your business. You need to do your homework on these two key areas before presenting your pitch to any investor. Read more... 

Need Working Capital? For a Free Quote for Business Funding, visit SME South Africa. 

Do you want to convert social media leads into sales? Of course, you do!

SME South Africa has partnered with Version. Eight Media to bring you the digital marketing Ebook ‘Cost-Effective Digital Strategies for Growing Your Small Business’, with easy-to-follow and cost-effective digital marketing strategies and tactics JUST FOR YOU.

We are letting you IN on the strategies you can use to – Build brand loyalty, increase your brand awareness and GET THAT SALE!

Download the E-book to Learn:

1. How educating your customers on your products can lead to sales

2.  What social media platforms you should be using for your business

3. Tactics for lead generation

4. PLUS 4 ways to grow your email list