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February 04, 2020 • Estimated Reading Time: 5 minutes

Hope is NOT a Strategy

This week we are focusing on STRATEGY, which is defined as: "...  decisions taken and actions performed by the business to accomplish business goals and to secure a competitive position in the market"Here are examples of SMART, EFFECTIVE STRATEGIES in action: 

1. See how entrepreneur, Vusi Kunene, cleverly used a “difference strategy” to stand out from the crowd. In 2012 he launched The Blackanese Sushi and Wine Bar offering Japanese specialities with a distinctly African spin. Full article here: What You Can Learn from Blackanese Founder About Using ‘Difference’ as a Business Strategy

2. How Checkers and Capitec established themselves in the bottom end of the market and still managed to attract top-end clients."They hone in on what consumers want, cut the frills and provide a low cost, quality product." - Shirley Anthony Full article here:  A Look At Capitec Bank And Checkers’ Surprising Business Strategy

3. How to get the most from your growth strategy by focusing your resources on what delivers the best returns.   Full article here: Here’s How You Too Can Implement A Business Growth Strategy That WorksWhat's Strategy sets you apart from your competitors? 

Tip of the week

STOP limiting yourself

"Every time you state what you want or believe, you're the first to hear it. It's a message to both you and others about what you think is possible. Don't put a ceiling on yourself." - Oprah Winfrey

DOWNLOAD the SME SOUTH AFRICA'S online marketing strategies Ebook and learn how to:

- Educate customers about your products and get leads. 

- Choose the perfect social media platforms for your business.

- Tactics for lead generation.

NEW This Week: SME Banking is About to be BIG in 2020 - Find Out What This Means for Your Business + Other Trends 

What else is new:

- (PROPERTY)

Property expert shares what you can expect as a new property investor, from costs to research and the right mindset.

- (TOURISM)

How tech is disrupting the travel and tourism industry.

- (HIRING)

In our recruitment series this week, we show you how critical a solid screening process is and what you can do to hire the right people, without wasting your precious time.

Good news!

We heard you loud and clear and are launching a once-monthly newsletter

PACKED

with business events, seminars, funding deadlines and ESD opportunities. 

IT'S ONE EMAIL, DELIVERED TO YOUR INBOX ONCE A MONTH, WITH EVERYTHING YOU NEED TO KNOW.  

The first one is out this Thursday, 6 Feb!

 P.S. You don't have to sign up, all current subscribers will be sent the newsletter. 

TELL US

what kinds of events do you want to see in the newsletter and what city or town

(Bloem, PE, Polokwane stand up)

you would like us to include on the 

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