Marketing does not have to break the bank, with strategies such as word-of-mouth advertising still being able to generate buzz and revenue. Small businesses can create buzz through word-of-mouth advertising using the following strategies.

• Provide great products and services 

Customers will praise your business if they are satisfied with your products and services. Word-of-mouth can just as easily spread bad reviews, so be vigilant.

• Be kind and friendly

Greet customers warmly, offer assistance, call them by name if known, and make them feel valued.

• Be concise in your answers to questions

Avoid talking down to customers, and rephrasing answers for better understanding.

• Be careful not to spam 

Offer clients the option to opt out of marketing texts or emails to comply with the POPI Act and avoid spam by limiting the number of messages.

•  Be active on social media.

Establish social media pages for your business, encourage customer engagement, run competitions, and test paid ads/Google search options to boost word-of-mouth. There are many more ways to generate word-of-mouth marketing for your business so be sure to check out our site. If you are interested in using digital strategies for marketing see below.

New This Week (05 December 2023)

The Impact of Social Media on eCommerce SalesThe Art of Critical Decision Making in Business: A Guide for LeadersLISTEN TO: Launch Your Online Store with Warrick Kernes 

How to Improve Your Business Decision-Making

A key component of leadership and project management is the ability to make important decisions. Here are some tips and strategies to assist in decision-making:  

• Collect as much relevant data and information as possible before making a critical decision. 

• Evaluate the potential long-term impacts of decisions on the company.

• Conduct a thorough analysis of the potential risks and benefits associated with each available option.

• It’s important to have first established goals and a clear purpose. 

• Make use of data-driven insights and analytical tools to inform decision-making. 

 See below for more decision-making advice:

Things to Consider When Getting into Fruit Farming

Starting a fruit farming business in South Africa can be a lucrative and rewarding endeavour. Here are some things to consider when starting a fruit farm:

• Make sure to do your market research identifying popular fruits and their profitability. Also, be sure to look into location and create a business plan.

• Farming involves many different areas of compliance. Be sure to register your farm, adhere to agricultural and environmental regulations, and protect against unforeseen events.

• Keep abreast of new farming techniques, technologies, and market trends through workshops, seminars, and agricultural publications. 

As with any business, running a fruit farm requires careful financial management. Keep track of all your expenses, revenue, and profits. See below for a guide to help you fund your future fruit farm: