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Marketing 101: The Basics + The Best Tips

Years ago we went into lockdown, thinking that we’d only be in lockdown for 21 days. Imagine! Since then, a lot has changed, including more people shopping online – some only started buying online from being in lockdown. It’s vital to market your business online and we know that some of you need help with this. To start, you can gain online attention by:- Establishing yourself as a thought leader- Making use of the power of email- Creating beautiful marketing materials with Canva.com

Read the full blog post on becoming a Marketing Genius, here. In this week’s newsletter, we share:- Online Marketing: Where to Start- What to Post on Social Media

Stay safe and healthy!

Food for Thought“Providing a good customer experience without any glitches, goes a long way in customer retention and receiving good reviews from your customers.”

Online Marketing: Where to Start

- For those looking for ideas to build brand awareness and attract potential customers, here is our list of inexpensive (or free) marketing tools and strategies. 

- Learn how entrepreneurs can support each other by recommending each other’s services, and more. 

- Get the info on what your email should entail such as describing your offer, building trust, setting expectations, and answering the question ‘What’s in it for the client?’

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Social media 101

What To Post On Your Business’ Social Media Platforms- Learn how you can create compelling content that will encourage your followers to engage with your brand. Expert Advice on These Platforms…