Marketing Your Business Free vs Paid Options

Good morning. Are you wondering whether to invest in paid marketing or stick with free options to promote your business? In this brief, we explore the key differences between free and paid marketing strategies, helping you understand the benefits and challenges of each, and how to decide what works best for your business.

Low-Cost Marketing Ideas for Small Businesses

Small businesses can grow without a big budget by using low-cost marketing strategies like social media marketing, content creation, online directories, email marketing, referral programs, networking, collaborations, user-generated content, and loyalty programs. These tactics can build brand awareness and customer engagement with minimal to no cost. Read more!

12 (Mostly Free) Marketing Strategies That Won’t Break the Bank

Entrepreneurs can use low-cost marketing strategies to build brand awareness, including securing free media coverage, collaborating with others, producing content, optimising Google My Business, entering competitions, hosting client events, running Facebook campaigns, building an email database, listening to customer feedback, using traditional marketing tactics, personal branding, and networking. Read more!

8 Types of Affordable Marketing Strategies

Small businesses can use affordable marketing strategies to grow, such as content marketing, optimising Google My Business, leveraging social media, using email marketing, offering staff incentives, partnering with other businesses, hosting or attending events, and running deals and discounts. These strategies boost visibility, engagement, and customer acquisition. Read more!

Free Local Listings & B2B Powerhouse

Boost your South African business's local presence and SEO with free online directories. These platforms enhance discoverability and provide valuable backlinks, improving your search engine ranking. Popular options include Yep! (Formerly known as Yellow Pages), Snupit, and SA Yellow.

For B2B businesses, Serv emerges as the leading marketplace. With over 10K monthly users actively seeking B2B services, Serv offers unparalleled reach to potential clients and partners. Listing on Serv provides targeted visibility within the B2B ecosystem, generating qualified leads and fostering networking opportunities. This dedicated platform offers a strong backlink, further bolstering your website's authority.

 Don't miss out on this free and effective strategy. Prioritize listing your business on local directories and, crucially, establish a strong presence on Serv, the premier B2B marketplace in South Africa. Open a Serv Account.