Hi Entrepreneur

Have you ever wondered how effective sales and marketing techniques can elevate small businesses? This newsletter explores proven strategies that can help small enterprises thrive in a competitive market.

In Today's Edition

• Guide to Enterprise and Supplier Development

• Grow Your Business with Sales and Marketing

• In The Spotlight This Week (5 November 2024)

• Join the 2024 Women in Tech Innovator Trust Conference

• Essential Marketing and Sales Insights

Guide to Enterprise and Supplier Development

Enterprise and Supplier Development (ESD) in South Africa promotes the economic participation of Black entrepreneurs through partnerships with corporates. Based on the B-BBEE Act and Codes, ESD integrates small businesses into corporate supply chains, offering mentorship, funding, and procurement opportunities. Corporates and SMEs collaborate through programs tailored to SME development, supply chain diversity, and economic transformation. 

Priority elements include Ownership, Skills Development, and Preferential Procurement. Successful ESD programs focus on compliance, alignment with corporate goals, and building SME capacity for sustainable growth.

Grow Your Business with Sales and Marketing

Entrepreneurs, This Is Your Go-To Resource for Business Growth. Explore expert advice and tips for small and medium enterprises (SMEs). Our blogs provide helpful insights on marketing strategies, sales techniques, and industry trends to help your business thrive. Whether you want to attract more customers or boost sales, our resources are tailored to support your journey toward success.

In The Spotlight This Week (5 November 2024)

• Radio Advertising: Is It Right For My SME?

• Six ‘Old School’ Traditional Marketing Methods That Still Work

• Buy and Braai Businesses: Why Shisanyamas Work

• How To Pitch Your Product to Big Retailers

• How Shein South Africa is Impacting Small Businesses

• SME Business Feedback Survey

Join the 2024 Women in Tech Innovator Trust Conference

The 2024 Women in Tech (WIT) Innovator Trust Conference is on the horizon! This year's event promises to be a pivotal moment for women in technology, with a strong emphasis on taking intentional steps towards growth.

The WIT Conference, a leading platform for women-led ICT SMEs, will take place on Wednesday, 13th November 2024, at the prestigious Vodacom World Dome in Midrand, Johannesburg. The conference will celebrate the achievements of women entrepreneurs and SMEs who have leveraged the Innovator Trust's programs to digitize, monetize, and scale their businesses.

Key Focus Areas for 2024:

• Digitize, Monetize, and Scale: Empowering women to drive digital transformation and business growth.

• Empowering the Next Generation: Nurturing young women to become future tech leaders through initiatives like the Youth Entrepreneurship Program (YEP).

Why Attend?

• Inspiring Keynotes: Hear from industry leaders and trailblazing women.

• Robust Panel Discussions: Engage in insightful conversations with experts.

• Collaborative Sessions: Network with like-minded women and build valuable connections.

• Actionable Insights: Gain practical knowledge to drive your business forward.

CHECK OUT SOME HIGHLIGHTS FROM PAST WIT EVENTS

Don't Miss Out!

Register now for free virtual access to the 2024 WIT Conference. Be part of the movement and shape the future of women in technology.

Virtual registrations are now open until 13^th November 2024. 

Event: Women in Tech Conference brought to you by Innovator Trust

Date:   Wednesday, 13^th November 2024

Time: 9:00 am –15:30 pm

Essential Marketing and Sales Insights

Explore the dynamic world of marketing and sales with SME Brief, the ultimate playbook tailored for entrepreneurs eager to start, manage, and grow their businesses effectively. Unlike conventional email newsletters, SME Brief transcends limitations, delivering a wealth of ongoing resources and insights that empower you with the tools and knowledge necessary for sustained success in your entrepreneurial journey.