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Webinar: How to Thrive in the Digital Age
Mastercard and SME South Africa to host free virtual workshop for small business owners on leveraging digital solutions to enhance business resilience
Small and medium enterprises (SMEs) are the backbone of South Africa’s economy, contributing 34% to the nation’s GDP but many face significant challenges. These include difficulties in securing funding, accessing support, and competing in the market.
While technology offers a solution, its adoption is hindered by factors such as limited internet access, high costs, and a lack of digital skills. To address these issues, Mastercard and SME South Africa are hosting a free virtual workshop to help SMEs leverage digital solutions and thrive in the digital age.
The masterclass will focus on helping SMEs ignite innovation within their organization, identify emerging digital trends and opportunities, and foster a culture of creativity to empower teams and drive groundbreaking solutions.
Godiragetse Mogajane, founder of Delivery Ka Speed, will be the guest speaker at the workshop. Godiragetse will share insights into how businesses can thrive in an era of innovation. Operating in over 20 townships from Gauteng to Limpopo, Delivery Ka Speed is reshaping township logistics by offering urban-level convenience and creating gig opportunities for local youth.
The virtual workshop will include solutions Mastercard has put forward to support SMEs with successful case studies. This will be followed by a panel discussion moderated by Mogajane, where Tania Kruger, Head of SME, Mastercard EEMEA, and Refilwe Matanda, Manager, Products and Solutions, Cyber and Intelligence, Mastercard, South Africa, will offer insights into seizing opportunities for growth in a changing world.
“Through this masterclass, we aim to unlock new opportunities for SMEs by addressing their unique challenges and fostering meaningful conversations. When small business wins, everyone wins. By driving innovation, building trust, and enhancing inclusion, we are enabling SMEs to achieve resilience, growth, and long-term success,”
Event Details:
Date: 5 December 2024
Time: 11.00 AM – 12.00 PM
Location: Online