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The Ultimate Guide to Small Business Customer Service

February 22, 2022 • Estimated Reading Time: 4 minutes

Quick question, when was the last time you checked up on your customers? If it’s been a while, let’s help you switch up your customer engagement strategies and turn things up a notch. Keep reading for guidance for small business owners to win over regular customers, including:

  • How to make it easy for customers to buy from you

  • Website must build customer trust

  • How to communicate your value 

And be sure to grab your free download below: ‘Effective Digital Strategies for Growing Your Small Business’. Here’s to a customer-focused week! 

5 Things You Can Do to Improve Relationship with Your Customers

1. Get to know them

If you know who your customers are, you know how to create the best possible customer experiences for them and in turn increase your sales. Find out more: How To Create A Customer Profile To Find Out Who Your Real Customers Are 

2. Gain their trust from the get-goMake sure your website proves you are a legitimate business, and if you have an e-commerce website, reassure customers that they won’t be defrauded and that their item will be delivered. Find out more: Here Are 5 Things Your Website Must Have to Gain the Trust of Potential Customers 

3. Emphasize your value Help your customers see exactly what they’ll be getting from you and how it will make their lives better. Make constant use of your unique selling points, and demonstrate them in your social media posts, website & product copy.

4. Provide a seamless purchase journey You might have the best product in the world, but if customers can’t move through the purchase journey on your e-commerce website with ease, they will abandon their efforts pretty swiftly. From product search, to clear product and shipping information and secure, hassle-free payment. 

Get this: Find out South Africa’s best E-commerce website builders. Get info on pricing, features and how to choose the most suitable product for your small business. 

5. Make it easy for your customers to pay From cash, cheque and credit card payments, the payments sector has now grown to include methods such as online payments, EFTs, Bitcoin and digital currencies. Consider security, convenience and cost.

Get this: South Africa’s best POS systems. Get info on pricing, features and how to choose the most suitable product for your small business. 

Need Guidance for Marketing Your Business Online? Grab Your FREE Resource

The e-book, ‘Cost-Effective Digital Strategies for Growing Your Small Business’, covers everything from what social media platforms you should be using for your business, to the ins and outs of lead generation and nurturing. What’s Inside:

  • How educating your customers on your products can lead to sales

  • What social media platforms you should be using for your business

  • Tactics for lead generation

  • PLUS 4 ways to grow your email list

Read a chapter from the book on direct marketing channels. It covers some of the biggest direct marketing questions, including the what, how and why. Read more

The Ultimate Guide to Government Funding 

Get Finance for Small Business Growth 

Choose from Purchase Order Funding, Working Capital, Bridging Finance, Inventory Finance 

For a Free Quote Visit SME South Africa