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Could you turn your organisational skills into a lucrative career? The world of event planning offers many options for entrepreneurs with the organisational abilities and network to thrive. 

What you need to consider before starting:

• Decide on what you want to specialise in, the event planning industry is diverse so you need to decide if you want to organise private, social or corporate events.

• Find a way to stand out as it is important to stay ahead of the competition.

• Put together a business plan to outline the type of business you plan to launch, including the following details.

• Even while event planning doesn't need a lot of initial money, you'll still need some funds to get started.

• Consider a POS system if you plan to sell items like alcohol at a cash bar or other products at your event.

The following guide will cover everything you need to know about running an event planning business.

New This Week (26 September 2023)

9 Ways to Make Meetings More EffectiveCan Small Businesses Use AI In MarketingEffective Sales And Marketing Techniques For Small Businesses

What You Need To Know About Employee Rights

Whether you decide to outsource or hire permanent employees, your workers have rights and it is essential to stay abreast of the legal requirements of South African businesses. 

The Basic Conditions of Employment Act covers the following:

• Employment contracts

• Working hours

• What leave employees are entitled to

• Minimum wages

• Issues around Health and safety

When it comes to temporary or fixed-term contract workers there are separate tax and legal implications. For a full guide on general employee rights in South Africa, see below:

How To Find Business Events In South Africa

Networking allows business owners to identify new opportunities, upskill and share insights. Business events are an ideal way to network, but finding the right ones for you can be tricky. Googling "events near you" might seem the safest option, but that casts the net too wide. Rather opt for Networking websites which provide an extensive directory of community and business events in your area. From LinkedIn and Facebook to X chats and WhatsApp, social media gives you direct access to like-minded individuals. See below for more tips and where exactly to search for events in your industry.

14 Days of Pro-Level Insights with Our SEMrush Partnership!

We're thrilled to announce an exciting new development that will supercharge your digital journey! Our partnership with SEMrush brings you an exclusive opportunity to experience the power of SEMrush Pro with a 14-day free trial.SEMrush is a trailblazing digital marketing toolkit, that empowers businesses to optimize their online presence and outperform the competition. With this special offer, you'll get unrestricted access to SEMrush Pro for 14 days, allowing you to: 

• Uncover In-Depth Insights: Gain unparalleled insights into your website's performance, competitor strategies, and market trends.

• Master Keyword Research: Identify the most valuable keywords for your niche and fine-tune your content strategy for maximum impact.

• Track Your Competitors: Stay one step ahead by monitoring your competitors' strategies and adapting your approach accordingly.

• Optimize Your Advertising: Streamline your advertising efforts by homing in on the best-performing ad strategies in your industry.

• Enhance Your SEO Strategy: Fine-tune your website's SEO for higher rankings and increased organic traffic.

Don't miss out on this opportunity to elevate your digital marketing game! Activate your 14-day SEMrush Pro trial now and unlock a world of possibilities.

Your Free Sales And Marketing Guide

Sales and Marketing are two sides of the same coin. While sales is defined as the process of selling goods and services. Marketing, on the other hand, entails generating interest in a company’s product or service. This guide will show you how best to use marketing to generate sales. Some of what you can find in the guide:

• How educating your customers on your products can lead to sales.

• What social media platforms should you be using for your business?

• Tactics for lead generation

• PLUS 4 ways to grow your email list