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Welcome to the SME Brief Platform
SME Brief is your one-stop-shop for business owners and industry to access the information, business tools, and resources they need. It provides essential advice and tools to help small businesses like yours succeed, conveniently organised for easy reference.
Explore various resources, participate in webinars to learn more, and connect with others in our community forums. SME Brief is here to support you on your small business journey!
In Today's Edition
SME Brief, a newsletter-first publication, is the first of its kind in South Africa
SME South Africa introduces SME Brief, a one-stop-shop for business owners and industry stakeholders to access information, business tools and resources. Aiming to empower small to medium enterprises with the knowledge to make informed decisions.
The SME Brief platform is a collection of all the newsletters that the publication has issued over the past four years. It acts like an archive where both entrepreneurs and industry roleplayers can easily access this library and navigate through the collections of news to find the information they are looking for.
In The Spotlight This Week (2 July 2024)
Marketing Advice for Small Business Owners
Small businesses often struggle to make their mark in the highly competitive marketplace today. In this regard, those in business must be ahead of the trends in marketing and take them into account when running their enterprises. It is through marketing that small businesses can promote their brand identity and communicate with their potential audiences by showing off their unique products or services.
Advertising a company’s product, both online and offline, and creating awareness for goods of sale or services rendered is called marketing.
This article offers insights and advice on how small businesses can employ marketing as a tool to grow their business as well as to differentiate themselves from others. To begin with, what does marketing mean to a small business?
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