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What Venture Capitalists are looking for

Hi Entrepreneur

Want to get funding from a venture capitalist? In this brief, we explore what they look for before they invest. From a strong team and clear business model to market size and growth potential knowing what matters to VCs can help you stand out.

In Today's Brief

Venture capital (VC) funding supports early-stage, high-growth businesses. It helps with product development, hiring, and market entry. VC investors offer both money and expertise. Funding happens in five stages, from seed to IPO. In South Africa, VC platforms include the Angel Investment Network, Spear Capital, and WZ Capital. A solid pitch, financials, and strategy improve your funding chances.

What Venture Capitalists Want in a Business

Venture capitalists are key players in helping high-growth businesses scale and achieve their full potential. But what exactly do they look for when deciding where to invest? This is a question that many entrepreneurs ask, and at the SME South Africa Funding Summit, we’re bringing together a panel of top industry experts to dive deep into this topic and share valuable insights.

In this session, you’ll gain a clear understanding of what makes a business attractive to venture capitalists, the crucial steps you need to take to prepare your company for funding, and the key trends that are currently influencing VC decisions in South Africa. Whether you're seeking funding for expansion or simply looking to better understand the investment landscape, this discussion will provide you with practical knowledge to navigate the venture capital world.

Mark your calendars for this unmissable event:
Date: 12 June 2025
Venue: Empire Conference & Events Venue.

Join us for this powerful opportunity to learn from those who shape the future of business funding in South Africa!

Are you confident in your business’s financial decision-making? Join us for a free webinar designed to help entrepreneurs take control of financial risk and prepare for funding with clarity and confidence.

Molobeng Serame, Head of Credit Portfolio Management & Governance and an experienced Chartered Accountant, will break down credit risk, show you what funders really want to see, and share smart strategies to strengthen your financial foundation.

Expect practical tools to help you:

  • Understand and manage credit risk

  • Avoid financial mistakes that limit growth

  • Boost your funding readiness and long-term planning

Date: 22 May 2025
Time: 11:00 AM – 12:00 PM

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