Why Are You Even Doing This?

Never Miss an Opportunity to Sell Yourself How often do you stand back and consider why you contribute to SME South Africa? We have all been guilty of losing sight of the goal or even worse, our purpose.

Here is a reminder of all the ways your Thought Leadership can benefit you and those around you. 

1. You contribute to the development of skills in your industry to sustain the viability of the industry, even in small ways.

2. It's an opportunity to share your success. The best person to tell your story is you.

3. Thought Leadership is an opportunity to champion a particular subject matter in your field. Many industries either don’t have a champion or the major players are just too busy to pay attention.

4. You can help and promote others. People like people who help others. The bigger the platform, the better, this creates change and adds value at the same time. 

New Year, New You? Online Branding 101 for Thought Leaders1. Fully Update Your Social Media Accounts

- Update your bio info

- Include relevant links (website, YouTube etc.)

- Fresh profile pics

2. Content ideas - Re-use/ repurpose/ refine your old content

- Look at discussions people are having online and see how you can add to the conversation. 

- Look at what discussions your competitors are having with their audience, look at questions people are asking and create content that answers those questions.

3. Share Content regularly - In addition to advice, share your day or week on social media e.g. your daily routine, new skills or achievements.

4. Find & Join Business Groups - Facebook and LinkedIn

5.  Keep Your Brand Voice, Image & Tone Consistent - Across your website, socials and content.

WRITING PROMPT FOR THE MONTH:

What lessons have you learnt and can share with other entrepreneurs about self-promotion or personal branding?

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Have you joined the SME South Africa Forum yet? 

It's your opportunity to communicate directly with our entrepreneurs. Many of the questions that entrepreneurs on the forum are asking are easily within your areas of expertise. So sign up and start connecting.