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Your Marketing Strategy
There’s a saying: “If you make your bed every morning, you will have accomplished the first task of the day. It will give you a small sense of pride and it will encourage you to do another task”.In line with that, we want to give you the first task to get done before 2022: De-clutter your physical workspace. Don’t start the year with an unorganised, paper-stacked desk/ boot/ drawer/ drive.
Here is a list of what you should consider when getting your business ready for 2022:
Call your debtors – Aim to close the financial year with a clean set of accounts, collecting all money owed for the financial year. Get a review on the Top 5 Accounting Software Products here
Review your cash flow – Get useful advice in this blog post: COVID-19 Cash Flow Guide
Consider your customers’ needs – Have they changed? Also, what strategy has worked well this year?
Consider threats to insure your business against – This includes cyber risks, regulatory changes, natural catastrophes, etc. Read more
Ensure that all your insurance and security are up to date – Is your business covered for an emergency? Get a review on Top 5 Business Insurance Service Providers here
Think about your business with current suppliers – Consider negotiating with suppliers for the new year.
Review your inventory – Did you know that there is Accounting Software that provides an inventory management feature? Read more here
Stay up to date with tax laws and filing deadlines – Set up your 2022 calendar with appropriate alerts. Read about staying compliant here
Look for collaborations with fellow entrepreneurs and businesses. Read about collaboration as a marketing strategy
Take stock of what has happened in the industry or market you are operating in – Look at how your clients performed, their competition & collaborators performed.
Read the full article here: The Ultimate End-of-Year ChecklistIn this week’s newsletter we share:- Steps to Plan Your Marketing Strategy for 2022
- Where to get funding for your business
Have a great, productive week ahead!
Quote of the Week
Steps to Plan Your Marketing Strategy for 2022
Reflect on your current marketing strategy– Ask yourself: Have your marketing campaigns delivered on the goals you set? Are your goals and KPIs in alignment? How your customers are finding your business can also provide insight into what channels need more attention and focus. Ask your customers– Ask them in person or send them a quick survey after completing an online purchase. Also, read your online reviews. Use email marketing to communicate with your customers and convert prospects into clients – read more here
Do an audit of your online profiles, websites and other digital assets– Check if they still meet your business or brand’s needs. Create a content plan– Start the year off with fresh relevant content; remember, it’s about adding value and engaging with your customers or clients. Also, showcase plenty of social proof on your website.
Want to know where to get funding in South Africa for your business?
We got you – get all the info including what the requirements are for funding, business loans, and grants, here:
1. Get a review on business loans offered in South Africa. Apply for business loans from Lulalend or Retail Capital
7. How purchase order (PO) funding can help you. Apply for PO funding here